Engagement «Growth Rate»Īt the end of the day, top posts are all about what’s trending-not what’s most popular. But for smaller hashtags, like #pinkobsessed, you may be able to remain trending for a day or two (or more)! The takeaway: Use a mix of popular hashtags and less popular hashtags to increase your chances of being featured in the top posts! 3. For a large hashtag like #finditliveit, it’s unlikely that you would stay in a trending spot for more than 24 hours. Hashtag PopularityĪlso keep in mind that the larger the hashtag, the more quickly the top posts are refreshed. While no one knows exactly how the Instagram algorithm works, we do know that Instagram favors posts that get a lot of engagement, meaning that if your post receives a ton of likes and comments, it’s more likely to feature in the top posts of a trending hashtag. The algorithm behind Instagram’s top posts takes a few things into consideration, including: how much engagement your post receives (likes and comments), the popularity of the hashtag, and how quickly your post receives its engagement. So the opportunity to go viral is pretty huge! While the Explore Page is essentially an aggregation of posts that Instagram thinks you’ll like based on your behavior, when you browse a hashtag on Instagram, every Instagram user sees the exact same top posts! It doesn’t matter if you’re in Maui or Madagascar, if you get into the top posts for an Instagram hashtag, anyone who searches for that hashtag will be able to see your post. Like the Explore Page, top posts are chosen algorithmically based on several factors. According to Instagram, top posts appear on trending hashtags «to show you some of the most popular posts that were tagged with that hashtag.» Underneath the top posts, posts are arranged chronologically and are constantly being updated, so getting into the top posts can mean huge exposure for your brand! If you’ve ever searched for a hashtag on Instagram, you’ve probably noticed the grid of nine «top posts» that appear at the top of the results page.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |